This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.<br /><br />The reason why is because it deals with how to channel the forces in the marketplace which control sales.<br /><br />Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
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