Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers - marketpdf.com
Are your products and services fit for purpose?<br /><br />How would you know?<br /><br />Do you know why your customers choose you, your products, and your services? If not, how can you find out?<br /><br />In this new book from the best-selling author of <em>Kanban: Successful Evolutionary Change for Your Technology Business</em>, David J. Anderson, together with Alexei Zheglov, teach you how to answer these questions and more. . . .<br /><br />How do you know whether a change is an improvement?<br /><br />When is an improvement a step too far?<br /><br />When might you be overserving your market?<br /><br />Using highly accessible examples from transportation, broadcasting, entertainment, food and beverage, online retailing, telecommunications, software applications, pharmaceuticals, sports and recreation, automotive manufacturing, and retailing, Anderson and Zheglov teach you how to choose the right metrics to drive the behavior you need to catalyze improvements that directly affec
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